Marketing Lead
Company: Blue Federal Credit Union
Location: Fort Collins
Posted on: September 21, 2024
Job Description:
At Blue, we discover pathways to realize your possibilities. The
Marketing Lead will work cross-functionally to create and develop
marketing strategies and campaigns that engage members, drive
awareness, increase share-of-wallet, and increase new member
acquisition. They will accomplish these objectives by collaborating
with the marketing team and other departments throughout Blue,
acting as the project lead to ensure that projects are delivered on
time and above expectations, and with visibility for all key
stakeholders. At a tactical level, they will own the external and
internal email communications, marketing analytics, ad operations
functions, and personalized marketing systems. They will also
coordinate closely with communications and copy roles (either
internal or freelance) and stay abreast of marketing industry
trends in order to make recommendations for strategy and
development to most effectively market the Blue brand and drive
engagement.
- Ad Operations: Manage and optimize ad operations to ensure
effective delivery and performance of campaigns. Collaborate with
internal teams to align ad strategies with overall marketing goals
and track key performance metrics.
- Strategy and Analytics: Develop and implement data-driven
marketing strategies. Analyze campaign performance and provide
insights to inform decision-making and strategy adjustments.
Present findings to the VP of Marketing and other
stakeholders.
- Personalized Marketing Systems Management: Lead the management
and optimization of personalized marketing systems. Leverage
software capabilities to tailor marketing efforts for both current
and new member growth, utilizing financial behavior and
general/market behavior data. Oversee the implementation of
targeted emails, ads, custom web experiences, and other
personalized marketing initiatives to enhance member engagement and
acquisition.
- Organization and Collaboration: Create production schedules and
manage execution of projects. Ensure coordination across all teams
and departments to maintain alignment and achieve measurable
outcomes.
- Email Marketing: Oversee external and internal email
communications, ensuring consistency in messaging and optimizing
for engagement and conversion.
- Design Skills: Utilize design skills within Adobe Suite to
enhance marketing materials and campaigns. Collaborate with
Creative Services Manager to ensure visual consistency and appeal
across all marketing channels.Knowledge and SkillsExperience:Five
years to eight years of media, email marketing, and digital media
placement experience. Project Management experience desired. Must
be a team player who embraces a collaborative, fast-paced
environment, with flexibility to work on various projects at one
time, prioritize deliverables, and collaborate with other
departments. Email campaign management experience
required.Education/Certifications/Licenses:A college degree in
marketing, communication, or graphic design.Interpersonal
Skills:The ability to motivate or influence internal or external
senior level professionals is a critical part of the job, requiring
a significant level of influence and trust. Obtaining cooperation
and agreement on important outcomes via frequently complex, senior
level dialogues, as well as a professional level of written
communication skills are essential to the position.FULL TIME
POSITION:Cheyenne, Wyoming Starting Range: $61,640.23 -
$68,892.02Cheyenne, Wyoming Full Range: $58,014.34 -
$87,021.51Note: Starting Salary is dependent on location and
experience. Position is at World Headquarters in Cheyenne. Remote
is a possibility for those living in Colorado or Wyoming, based on
proximity to a Blue branch.ADA RequirementsPhysical Requirements:Is
able to bend, sit, and stand in order to perform primarily
sedentary work with limited physical exertion and occasional
lifting of up to 10 lbs. Must be capable of climbing/descending
stairs in an emergency situation. Must be able to operate routine
office equipment including computer terminals and keyboards,
telephones, copiers, facsimiles, and calculators. Must be able to
routinely perform work on computer for an average of 6-8 hours per
day, when necessary. Must be able to work extended hours or travel
off site whenever required or requested by management. Must be
capable of regular, reliable and timely attendance.Working
Conditions:Must be able to routinely perform work indoors in a
climate-controlled shared work area with minimal noise.Mental
and/or Emotional Requirements:Must be able to perform job functions
independently or with limited supervision and work effectively
either on own or as part of a team. Must be able to read and carry
out various written instructions and follow oral instructions. Must
be able to complete basic mathematical calculations, spell
accurately, and understand computer basics. Must be able to speak
clearly and deliver information in a logical and understandable
sequence. Must be capable of dealing calmly and professionally with
numerous different personalities from diverse cultures at various
levels within and outside of the organization and demonstrate
highest levels of customer service and discretion when dealing with
the public. Must be able to perform responsibilities with composure
under the stress of deadlines/requirements for extreme accuracy and
quality and/or fast pace. Must be able to effectively handle
multiple, simultaneous, and changing priorities. Must be capable of
exercising highest level of discretion on both internal and
external confidential matters.For more information about being a
Blue employee please check out these links for a glimpse at the
culture and opportunities we strive to provide for our employees:At
Blue Federal Credit Union, we don't just accept difference - we
celebrate it! We are committed to providing an inclusive and
welcoming environment for all our staff and members. Blue FCU is
proud to be an equal opportunity workplace. We will consider
applicants for this position without regard to any category
protected by applicable federal, state or local law, including but
not limited to race, color, religion, sex (including pregnancy),
national origin, political affiliation, sexual orientation, marital
status, disability, genetic information, age, membership in an
employee organization, retaliation, parental status, military
service, or other non-merit factors. All employment decisions are
made based on qualifications, merit, and business need.
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Keywords: Blue Federal Credit Union, Commerce City , Marketing Lead, Advertising , Fort Collins, Colorado
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