Vice President of Demand Generation (Marketing/Sales)
Company: Leap Brands
Location: Denver
Posted on: October 23, 2024
Job Description:
Position Overview:The Vice President of Demand Generation will
be responsible for developing and executing a comprehensive
marketing strategy aimed at driving demand and generating
high-quality leads for our automotive repair services. This
individual will lead a team of marketing professionals and
collaborate closely with sales, operations, and technology teams to
ensure alignment between marketing campaigns and business
objectives. The VP of Demand Generation will focus on building and
optimizing campaigns across multiple digital and offline channels,
enhancing brand visibility, and increasing conversion rates in key
markets.Key Responsibilities:
- Demand Generation Strategy: Develop and implement a holistic
demand generation strategy that leverages a mix of digital,
traditional, and grassroots marketing tactics to drive leads and
conversions. Ensure strategies are scalable and adaptable to
different regional markets.
- Lead Generation Campaigns: Create and manage multi-channel lead
generation campaigns, including paid media, SEO, SEM, email
marketing, social media, and content marketing. Optimize these
campaigns to maximize customer acquisition and retention.
- Conversion Optimization: Work closely with sales teams to
optimize the lead funnel and improve conversion rates from lead
generation to booked appointments. Implement A/B testing, landing
page optimization, and personalized marketing tactics to improve
results.
- Performance Marketing: Drive paid acquisition efforts,
including PPC, display ads, and paid social media, ensuring
campaigns deliver strong ROI and cost-effective customer
acquisition across markets.
- Customer Segmentation and Targeting: Develop and maintain
customer segmentation models to target specific audience groups
with personalized and relevant marketing messages. Understand key
customer personas and tailor campaigns to different audience
needs.
- Brand Awareness: Elevate the brand's presence in key markets by
building awareness campaigns through traditional advertising,
partnerships, sponsorships, and community engagement efforts that
drive local and regional visibility.
- Data-Driven Insights: Use data analytics and reporting tools to
track performance, measure the success of campaigns, and
continuously refine marketing efforts. Provide regular reports to
the executive team, highlighting key metrics such as customer
acquisition cost (CAC), lifetime value (LTV), and return on ad
spend (ROAS).
- Partnerships and Collaborations: Identify and develop
partnerships with industry influencers, local businesses, and media
outlets to enhance reach and drive community-based marketing
initiatives.
- Cross-Functional Collaboration: Work closely with operations,
sales, and product teams to ensure marketing strategies align with
overall business objectives, customer service goals, and
operational capabilities.
- Team Leadership and Development: Build and manage a
high-performing demand generation team. Mentor and develop team
members, fostering a culture of innovation, accountability, and
continuous improvement.
- Market Expansion Support: Partner with leadership to support
the company's expansion into new states and markets. Design
tailored marketing strategies that fit each region's unique needs
and customer base.
- Budget Management: Oversee the demand generation budget,
ensuring resources are allocated effectively to achieve revenue and
growth targets while maximizing ROI on marketing spend.
- CRM & Martech Optimization: Manage and optimize marketing
technologies, including CRM systems, automation tools, and
analytics platforms, to improve campaign efficiency and lead
tracking.Qualifications:
- Education: Bachelor's degree in Marketing, Business, or a
related field. MBA or advanced degree preferred.
- Experience: 8+ years of experience in demand generation,
marketing, or customer acquisition, with a focus on multi-location
or service-based businesses. Experience in the automotive industry
or home services is a plus.
- Leadership: Proven experience in leading and developing
marketing teams and driving cross-functional collaboration.
- Digital Marketing Expertise: Strong knowledge of digital
marketing channels, including paid search, social media
advertising, SEO, email marketing, and content marketing.
- Analytical Skills: Data-driven with expertise in using
marketing analytics tools (e.g., Google Analytics, HubSpot,
Marketo) to track performance, measure KPIs, and optimize marketing
efforts.
- Lead Generation: Expertise in designing and executing
successful lead generation campaigns that drive measurable
growth.
- Customer-Centric Mindset: Understanding of customer journeys
and the ability to create marketing campaigns that meet customer
needs and improve satisfaction.
- Regional Marketing: Experience managing marketing campaigns
across multiple regions or states, tailoring strategies to local
markets.
- Communication: Excellent written and verbal communication
skills, with the ability to influence stakeholders at all levels of
the organization.
- Project Management: Strong organizational and project
management skills, with the ability to manage multiple campaigns
and initiatives simultaneously.
- Technology Proficiency: Experience with CRM, marketing
automation, and martech tools to drive efficiency in demand
generation.
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Keywords: Leap Brands, Commerce City , Vice President of Demand Generation (Marketing/Sales), Advertising , Denver, Colorado
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